You ever look at a dog and wonder what we’re thinking? Well wonder no more! Crack a beer and get comfortable because I’m going to let you inside the mind of a yellow Labrador retriever and the CCO (Chief Canine Officer) of a brewery.
First, a poem…
“Old mother Hubbard went to the fridge to get herself a beer
But when she got there, all the Fetching Lab was gone.
So she went to the store, to buy more.”
We Labs are smart, but I never said we could rhyme. Not only does it sound better in its original language, but I’ve seen some of the things you humans write. Let’s just say “you haven’t mastered the English language yet either.” All these deep thoughts and expressions I put down on paper really have me pondering the happenings here at the brewery. Forgive my self-indulgent look of deep introspect and self-reflection, but we dogs must have these moment in order to successfully run a brewery you know!
Speaking of business, you have probably noticed that there was a “season” when you couldn’t find our beers on the shelves of your favorite beer store or on tap at your favorite bar. Well, those “dog days” are over! We are back in production and beer is not only flowing at the brewery, but out of the brewery and to your favorite spot to drink (Watering-Bowl?). So look for Fetching Lab and if you don’t see it, “bark” at your local beer buyer (ask nicely, and don’t bite).
Not only are our products back in town, but we now have Eric Andreas and Aaron Brown helping us get the job done! That’s right. I hired a couple of beer pros to help Theresa and Brett. As it turns out, they not only know how to throw a tennis ball, but they know how to sell beer too. Yup, these guys have upper management potential written all over them!
Besides hiring a couple more “human ball launchers” that know a thing or seven about beer (Get it… “Seven”… because in dog years, one is seven. Get it?), our Growler Adoption program continues to bring happiness to lonely half gallon jugs of glass and to the people who take them home filled with Fetching Lab beer. And, while we were fortunate to have not sustained any damage during the flood, not all of our brewing and beer drinking friends were as fortunate. So, this Saturday when I am opening the brewery from 1-5PM, and will be donating $1.00 from every beer sold to help our community with the relief effort. We’ll have Adolph’s BBQ, Bobby Territo will be playing music for us, AND we have a new beer!
Midnight Watch Porter is a 6.2% English Style Porter. We’re experimenting with different varieties of this which will show up later down the road, but this is very dry, roasty, full-flavored, medium bodied, well-rounded porter. Geez… I’m panting just thinking about it. Come out to the brewery this Saturday and drink for a good cause with the Bay Area Mashtronauts homebrew club and Girls Pint Out. Of course you can bring your four-legged friends, but the more two-legged friends you bring, the more we can help those who need it.
So as you can see, I’ve had a lot on my mind, but it’s all been great! We’re selling beer all over Houston (check out the “Find Us” and “Events” tab on the web page), we have two new great humans, the brewery is open this Saturday, Growler Adoptions are up, we’re drinking for a cause this weekend, and we have Midnight Watch Porter. Makes you wonder why they refer to “the dog days” as a negative thing? Hmm. I guess I have more pondering to do. Keep drinking; I’ll be in my study.